Hunter Library uses multiple social media platforms, including Facebook, Twitter, and Instagram to market resources and services. The presenters noticed that the library’s Facebook fan engagement was low and wondered why. Are patrons using newer social media platforms? Did recent newsfeed and page changes bury the library’s content? Does the lack of a staff member devoted solely to social media management hurt our engagement? Ultimately, do the outreach benefits outweigh library staff time/resources required to maintain a Facebook page? Can libraries produce and manage an effective page with little to no funds?